1.3.2 User Growth

In recent decades, legal gambling has become increasingly popular in many countries, including the UK, USA, Australia, Monaco, and Germany. Modern cities like Las Vegas, Macao, and Baden have transformed entertainment into a fashionable form of recreation, with over 80% of American adults having placed a bet at least once in their lifetime. Legal gambling entertainment also brings economic benefits, including government taxes and profits for entertainment facilities and communities.

In 2022, the global entertainment and gambling market was valued at $262.71 billion, and it is expected to reach $404.609 billion by 2031, with a CAGR of 4.7% during the forecast period. Increased internet penetration and the rise in mobile gaming have driven the demand for online entertainment. In 2022, the global online entertainment market was valued at $63.53 billion, with a projected CAGR of 11.7% from 2023 to 2030.